The 12 Best SEO Audit Tools 2025 Update

Based on this analysis, I collaborated with our copywriters to create entirely new content. An SEO audit helps identify bad backlinks that harm your rankings and opportunities for acquiring high-quality backlinks to boost your site’s credibility. Check your site performance, as site speed and user engagement greatly impact success. Pages that load slowly are annoying for users and can give you a poor score in the eyes of search engines.

Run a crawl of your website

An SEO audit is important because it reveals problems with any site’s SEO so you can address them and start ranking where you belong. An SEO audit will reveal problems with any site’s SEO so you can address them and start ranking where you belong. An SEO audit tool (like Seobility) can help you find those issues quickly. To illustrate, I also ran Noob Norm through some other SEO audit tools (after the fixes). Duplicate content refers to duplicate “main” content and pages, like duplicate blog posts, product pages etc. This can cause various SEO issues if not dealt with correctly and is therefore an important part of any audit.

In order to perform the most accurate SEO audit possible, we’ll need access to your web analytics platform. Previous B Corp award-winning agency owner (acquired by SideShow Group) with 20 years of experience in SEO and ecommerce advisory roles, covering both strategy and technical execution. Carl has previously worked on digital strategies for BlackRock, British Airways, Aviva, John Lewis, O2, Eventbrite, Marks & Spencer, NAP Group, Estée Lauder, and Compare the Market. Yes, you can download a PDF file with your SEO check results by clicking on the “PDF Export” button right at the top of the results page.

• But our audit tool does a great job at highlighting key issues, especially for beginner SEOs.
• It is a set of instructions to search engine crawlers detailing which subfolders and pages they are permitted to crawl and which they are not.
• If you’re running a multilingual website, you need to regularly check if your hreflang tags are implemented correctly.
• It will not cost you a lot, and you have to do it to improve your SEO rankings and conversions.
• Inform us about your SEO goals and provide access to your analytics data.

Step 3: Find (and fix) thin content

The fastest way to check whether you’ve been hit by an update is to plug your URL into Ahrefs’ Site Explorer and see if any traffic drops align with an update. Once you’ve authorized with Google, selected your site, and clicked Import, the audit will start. To do this, start by heading to Site Audit, click on + New project, and allow Ahrefs to authorize your account. It’s recommended to perform an SEO audit at least once every 3 to 6 months, but if your website undergoes significant changes or sees traffic drops, a more frequent audit is necessary. Make sure your main menu is clear, and that important pages are easily accessible.

SEO strategy

You can label almost anything – products, articles, reviews, events – to clearly explain relationships and context. This clarity BHS Links helps search engines understand why your content is relevant for a given query. After auditing over 500 websites, I’ve rarely seen Core Web Vitals alone significantly improve rankings. Typically, I recommend tackling technical and indexation issues first (because if Google can’t properly crawl/index, other optimizations won’t fully matter). Next, address any severe content issues (like thin content or duplicate pages that might be hurting you). Then move to enhancements and optimizations that can boost performance.