How to Do an SEO Audit: The Ultimate Checklist

SEO tools provide valuable insights into your site’s health, help identify issues, https://seo-anomaly-focus.online/france/seo-anomaly-fr-25/ track rankings, and optimize content. By analyzing their keyword targeting, backlink profile, content quality, and technical SEO (such as site speed and mobile optimization). Mobile devices are accounting for a significant portion of internet traffic (62% in Feb 2025), so it’s essential to make sure your website is mobile-friendly.

The penalty was flagged in Google Search Console, and the site saw a significant drop in rankings and organic traffic as a result. Over time, these efforts resulted in improved keyword visibility and organic traffic recovery. It was a clear example of how addressing content credibility can turn a content devaluation into an opportunity for growth.

Step 1: Technical SEO Audit – Crawling, Indexing & Site Performance

Hreflang is an HTML attribute used to specify the language and geographical targeting of webpages in multilingual websites. It helps search engines understand which version of a webpage serves users based on their language and location preferences. An XML sitemap is a technical file that lists all pages, images, videos, and other resources on your site, as well as the relationships between them. This file is crucial for SEO as it tells search engines how to crawl your site more efficiently.

Are you defining how your web pages are crawled and indexed by search engines?

• Website audits usually evaluate a site for its content and technical performance.
• Typically, this would primarily include the core pages of your site rather than every single blog post.
• Linking to other websites is a great way to provide value to your users.
• SEO audit tools reveal hidden issues and opportunities on your site.

While you can create these on your own, it’s much easier and more efficient to use managed solutions, like a privacy policy generator. From there, go through each account to determine if they’re all consistent with the company’s branding — using the same images, logo, tone of voice, etc. Essentially, a competitive audit allows you to see what’s working for other companies in your market so that you can incorporate those tactics into your own strategy. Before I dive into the things you should keep an eye out for, let me go through some of the different types of audits you can perform. I’ve also spoken with some SEO consultants and specialists who’ve shared actionable tips, which you’ll find interspersed in the article. This combination of technical, on-page and off-page auditing makes SEOmator https://seo-anomaly-mission.online/france/seo-anomaly-fr-23/ a great option for digital marketers who need to audit every part of their SEO—not just the technical aspect.

SEO Audit Services: Uncover Your Website’s Potential

That means the faster your site is, the more likely Google is to reward you with strong organic rankings. Using your vertical-specific keyword research, write or rewrite your meta tags, making sure to optimize them for the keywords that will help them show up in search. Ancillary keywords should, if possible, be used in H2s and in https://seo-anomaly-beta.online/france/seo-anomaly-fr-24/ body copy. Naturally, if you’re creating a new piece of content, it’ll be easier to make sure you fully optimize all these elements. If you’re updating old pages, you just have to do the best you can. It wouldn’t necessarily make sense, for instance, to change a URL simply to optimize for a new keyword.

Our PDF reports run fast – the majority of pages can be fully audited, with PDF generated within 20 seconds. We look at a range of important factors that matter not just for SEO but for Usability and Accessibility. Whitelabel reports are a very good tool for getting leads as well as providing value to potential clients. Send https://seo-anomaly-metrics.online/france/seo-anomaly-fr-2/ PDF reports to prospects and use your report as a conversation guide or opener. Broken links (or “dead links”) are common whenever you fully delete a page from your site without using a redirect.

Plus, as clusters of multiple-language pages share each other’s ranking signals, using hreflang tags correctly can have a direct impact as https://seo-anomaly-hub.online/france/seo-anomaly-fr-4/ a ranking factor. New pages—as well as those that are not linked internally or externally, e.g., those found on newer sites—may not be crawled as frequently, if at all. A crawl budget refers to how many pages and how rapidly a search engine can crawl. If your pages are not being indexed, there are a number of issues that may be causing this. We will take a look at the top few below, but you can also check our other guide for a more in-depth walkthrough.