Googles 200 Ranking Factors: The Complete List 2025

Although this is part of technical SEO, it should be stressed that a fast-loading website can get better Google rankings than a slow-loading website. Speed is a known ranking factor and very important for usability as well. This type of search intent is when a user is researching products or services with the intention of making a purchase in the future. For example, someone searching for “best laptop for gaming” has commercial investigation intent. This type of search intent is when a user is looking for information or answers to a question.

Website SEO: A beginner’s guide to ranking on Google

Just like you’ll likely need the help of pros to improve your page speed, mobile optimization is also best entrusted to website design agencies that focus on technical SEO. By using this tool you can discover useful insights on your high-traffic keywords. The next step will be creating a unique SEO strategy for SEO Anomaly your business.

This makes your content more compelling and easier to understand. You also want to structure your page so it’s easy for people to find what they’re looking for. The #1 thing you can do to improve your above the fold area is to push your content to the top. That way, Google searchers can easily find what they’re looking for. And in my experience, people decide to bounce or not bounce largely based on what they see here. Well, Google doesn’t like to see people landing on a site and quickly bouncing back to the search results.

• There are a lot of different types of links you can get such as blog roll links, homepage links, links from blog posts, directory links, educational links, footer links, etc.
• If you need additional help, we recommend using some of the best SEO tools.
• For example, VPS and cloud hosting are excellent for larger websites in need of more resources.
• Next time the user visits the website, these elements are instantly loaded, ensuring the entire website boots up quicker and starts working right away.

Keyword relevance & search intent

There was a time when keywords played a much larger role in how Google understood a user’s search queries and the results it generated in response. Now, Google uses artificial intelligence and a sophisticated neural network to understand language and generate results. A powerful Google Search update, BERT, allowed Google to understand user’s search intent. In 2022, Google Natural Language Processing ability will improve even more. If Google didn’t provide accurate, trustworthy results, people would stop using the search engine. Recognizing this, Google created EAT to guide their SERPs, and to help content creators develop high-quality web pages.

For example, there are plenty of mentions of “content marketing strategy” on our blog. For example, all top-ranking results for “best headphones” were updated recently. But many top-ranking results for “best parks in london” haven’t been updated for months or even years. This doesn’t matter because it’s not like new parks are built daily.

However, targeting the right keywords and audience is the major tip to improve your website ranking. Along with that, creating well-optimized content will give a good boost to your website ranking. Google SEO refers to the practice of optimizing your website to improve its visibility and organic rankings on Google’s search engine results pages (SERPs), specifically.

By implementing these strategies, you can achieve higher Google rankings and establish a stronger online presence. Publishing fresh blog content consistently can boost your site’s authority in your niche. An active blog with new posts keeps your audience engaged and encourages return visits. Blogging also opens the door to targeting new keywords, which improves your search engine rankings, attracts more organic traffic, and builds a strong online presence.

How Can I Get More Backlinks To Boost My Rankings?

Google HATES slow-loading sites and will almost always rank them lower. Understandably, if your site takes ages to load, the bounce rate will increase, and people will eventually give up on it. If you need additional help, we recommend using some of the best SEO tools. Semrush and SE Ranking include an on-page SEO checker to better your Google ranking for each page individually.

Besides that, your content should target the user’s search intent; in simple words, know your audience. When users seek a solution to a problem or want to dig deeper into a specific topic, ensure your tone fits the audience’s requirements. Your tone can be formal, conversational, or educational; ensure it matches the requirement. Furthermore, including detailed, actionable, and practical information, examples, or data is an effective way to increase the value and engagement of your content.