How to Audit Your Website for SEO: A Step-by-Step Guide for 2025

Focus on addressing critical issues that can have a direct impact on your rankings and overall user experience first. This powerful SEO tool crawls your website and provides insights into your site’s architecture. It identifies broken links, helps visualize the hierarchy of your pages, and locates orphaned pages, those without any internal links, that may require attention. In fact, when you’re mentioned by an abundance of links with exact-match anchor texts, it might appear unnatural to search engines and negatively affect your own authority. According to Google, links intended to manipulate rankings may be considered spam. Additionally, search engines typically consider website speed when ranking websites.

Your pages are likely being scanned as part of your daily crawl budget if they are popular, receive organic traffic and links, and are well-linked internally across your site. The robots.txt file is arguably the most straightforward file on your website. Although you may advise search engines on how to crawl your site, it is easy to make errors. Of course, more advanced issues may need further investigation that involves other tools, such as Google Search Console. But our audit tool does a great job at highlighting key issues, especially for beginner SEOs. Unless you have a very small, simple business site that was perfectly built by an expert SEO, you’re likely going to run into some technical issues along the way.

Small technical problems today can significantly impact rankings and traffic months down the line if not addressed promptly. An SEO audit is a systematic review of a site’s technical and content components to determine optimization levels for search engines. An SEO audit is SEO Anomaly a crucial exercise that provides websites with an objective evaluation of what’s working, what needs improvement, and how to increase visibility and traffic from organic search. Start improving your SEO performance and act on the optimization suggestions provided in your audit with no extra effort on your part. Our team will take care of optimizing your site for over 200+ ranking factors so you can sit back and watch the traffic roll in.

What Is an SEO Audit?

If you have read this far, chances are you’re still interested in getting our audit package. The goal of any audit should be the eventual increase of  your site’s rankings and its organic traffic. By focusing on metrics and website issues you can change, you increase the potential performance of your site overall. Don’t forget that any quality audit should also be customizable enough for just about any niche and different niches can have different approaches to doing things. If you were to check out the theme or plugin code, what would you find? Checking for crawl errors will help as well since these can affect how search engines perceive your site content at a larger level.

• One thing to keep in mind, though, is that regardless of the issue, its importance depends on the website or page you’re working on.
• Any SEO audit created by a professional must examine the following attributes of your online marketing promotion.
• I like that the tool is cloud-based, meaning there’s no installation required, and your data and reports are available whenever you need them.
• Learn how to do a comprehensive SEO audit step by step and identify errors on your site or a client’s.
• The MST SERP Counter Chrome Extension is a very easy way to identify how your page is ranking in the SERP (if at all).
• This can be achieved by reducing the impact of third-party code, minimizing JavaScript execution time, and more.

Use this complete technical SEO checklist to run a full audit on your site and improve your technical SEO. By following the process I’ve outlined in this guide, you’ll uncover numerous opportunities to improve your website’s performance in search results. For example, if you want to capture People Also Ask placements, identify common questions Google is showing in the PAA box.

SEO content audit

We’ll take care of implementing technical SEO optimizations, like creating and submitting site maps and improving your page load speed, so you don’t have to. This way, you can focus on what truly matters and avoid unnecessary alerts. You’ll receive real-time alerts only for the pages that have the greatest impact on your website’s performance and goals. Compared to other SEO tools, Screaming Frog digs deeper into your website’s on-page and technical structure.

Building a comprehensive website optimization strategy is important, and our audit will help you work on ways you can identify technical SEO problems on your own pages. It also gives you information on how to analyze a page to get the information you will need. When it comes to content audit templates, it’s important to identify how a title tag is used in your copy as well because this title tag could be responsible for significant results. Don’t neglect to analyze your pages for these uses and make sure your pages have the appropriate title tag use when you optimize.