9 SEO examples you can copy and learn from in 2025

Think about “how to make the post as relevant as possible”, not “how to stuff the post with keywords so that Google thinks it’s relevant”. Last but not least, you should use the focus keyword in the anchor text of your internal links. If your focus keyword is “outdoor sports” and you’ll feature an image of a man climbing the mountain, you don’t have to use the alt text “a man performing an outdoor sport”. Here’s an example of a SERP snippet for our post on “7-step SEO strategy” with the focus keyword SEO strategy.

Absolutely insane, and it’s no wonder they have so much organic traffic. And G2 has done a great job of organizing all of these reviews and creating a container for them. This way, they can spin up thousands of landing pages and rank in search without having to create the content themselves — people leaving reviews are making the content. It’s this omnipresent approach to media that allows them to build authority with Google and maintain such strong rankings. I even ran some of their top-ranking articles through Originality AI to detect if they used any LLMs to generate the content. Clearly explained what is seo and how it helps for small business.

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It is a set of rules for optimizing your website to achieve higher rankings in search engine’s organic results. With SEO, you increase the visibility of your website for searches related to your content. More people are using AI tools for their online searches and search engines are also investing in providing AI-driven search experiences. An example of that is Google AI overviews, where Google uses AI to pull together and combine information on a search query from different resources. This is then shown in one overview, with the hope that this directly answers the specific question asked.

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• I also recommend linking out to related content, which one SEO experiment found to directly impact Google rankings.
• But it’s still a great tool for finding keywords that people are searching for in Google.
• SEO works by making certain changes to your website design and content that make your site more attractive to a search engine.
• However, SEO is more than just sprinkling keywords into a website’s copy.
• Once the internet user submits a search query, the search engine digs into the index and pulls out the best results.

It allows you to instantly appear in front of potential customers, making it a great tool for testing and optimizing conversion strategies. This makes brand building an important element for future-proofing SEO efforts. It’s all about proving the information on your site comes from a highly trusted and relevant source. This requires more than just producing great content—it also means marketing that content to other reliable sources and using high-quality backlinks to help add more trust to your brand. Google AI Overviews have also changed where businesses should focus their optimization efforts.

You may notice that although the words differ, they are all about the same thing – creating a blog. They rarely consider intent when in reality, it is even more important than search volume. So you need to consider all the aspects and find the balance between the effort and the potential benefits. The suggestions are BHS Links based on real search queries used by people all over the world.

By targeting local searches, your business attracts highly relevant visitors, leading to increased conversions and a more trustworthy local image. This approach to search engine optimization involves focusing on the human audience that will be clicking on and reading the site’s content. Google and other search engines will penalize your page if it attempts to use keywords too many times throughout the content. This will help search engines better index your images, which may appear when users perform an image search for a certain keyword or phrase. Building internal links or hyperlinks to other content on your site can help search engines learn more about your site. Technically, the clicks from organic search are free, but ranking your website to get those clicks requires time, effort, and potential financial investment.